The capsule honors a shared Virginia lineage. Billionaire Boys Club, built on the space-age, genre-defying vision birthed by Pharrell Williams’ 757 roots, meets the hyper-local community energy of Cousinz Festival, established by Norfolk’s own street-culture icons Pusha T and Fam-Lay. The resulting apparel is a physical manifestation of a hometown homecoming.

Pre-Sale orders start July 25th - August 15th